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Special Correrspondent: In a strategic move to expand its footprint in South Asia, senior officials from Growscience Nutrition & Health Pvt. Ltd. recently visited Bangladesh, marking a significant step in the company’s plan to enter the country’s growing animal nutrition and health market. The visiting delegation included Dr. Avinash Kumar Singh, Executive Director; Mr. Vinay Kumar Singh, Assistant General Manager (Sales); and Mr. Mohammad Salah Uddin Rashed, newly appointed Country Manager for Bangladesh.
Growscience, a science-driven animal nutrition company born out of a technical collaboration between India’s Growel Group and France’s MixScience, has already made waves across India and parts of Southeast Asia with its innovative and sustainable approach to livestock nutrition. The visit to Bangladesh signals the company’s commitment to becoming a long-term player in this emerging market.
Speaking to agrinews24.com during the visit, Dr. Avinash Kumar Singh, Executive Director of Growscience, emphasized the strategic importance of Bangladesh in the company’s regional vision. “Bangladesh is rapidly developing in dairy and poultry sectors. There is a clear demand here for science-based, residue-free nutritional solutions that support both animal health and farm profitability,”
He said. “Our goal is not just to sell products, but to bring innovation, farmer support, and long-term value to the livestock industry here. Our R&D-backed solutions such as VSTAR technology based targeted release products such as rumen-protected vitamins and natural energy efficiency products have shown strong interest in the market, and we are confident they will meet local needs.”
Mr. Vinay Kumar Singh, AGM (Sales), highlighted the potential for collaboration with local distributors, consultants, and producers. “This market is conscious to use innovation driven solutions. We are impressed by the professionalism and openness of Bangladeshi stakeholders,” he noted. “We had the opportunity to meet several prospective partners and understand the challenges farmers face in achieving consistent productivity. Based on this feedback, we are confident that our specialized products like Metalixir BPRO, Coverost 2C, MastiLOW, and Repro21 can play a pivotal role in improving performance and profitability at the farm level.”
The visit also marked the formal appointment of Mr. Mohammad Salah Uddin Rashed as Country Manager (Bangladesh), who will lead operations and partnerships across the country. With years of experience in the sector and deep insights into the local market, Mr. Rashed expressed his enthusiasm for the new role. “It’s an honor to lead Growscience’s journey in Bangladesh. The company stands out not only for its innovative products but also for its strong ethical foundation and farmer-centric philosophy,”
He said. “We are already in discussions with several partners and preparing to initiate product trials under local conditions. Our focus will be on delivering measurable results and building long-term trust with the farming community.”
During their visit, the Growscience team conducted a series of stakeholder meetings and technical sessions to introduce their core product range and gather insights on specific needs within the Bangladeshi dairy and poultry sectors. The company aims to establish its local operations fully in the coming months, with an eye toward developing distribution networks, technical training, and on-ground support services.
Growscience Nutrition & Health is known for its commitment to sustainable livestock production through science-based solutions. Its product portfolio includes advanced formulations like Metalixir BPRO, Coverost 2C, Valopro NRJ, GlucoGAIN, MastiLOW, Charger, MaxiLACT and Repro21—each designed to address real-world challenges in ruminant health, nutrient metabolism, fertility, and milk production.
With a clear mission of “Improving animal productivity through affordable, high-quality innovative solutions,” Growscience’s expansion into Bangladesh signals a new chapter for the company and a new opportunity for the country’s livestock industry. As the global demand for sustainable, efficient animal farming grows, Growscience’s presence in Bangladesh is set to offer farmers practical tools, research-backed products, and expert support to help them thrive in a competitive and evolving marketplace.
